Getting Valuable Marketing Data Out Of Google Analytics (Neil Patel)

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Knowde Take:

Zach Bulygo of Twitter put together this useful infographic posted on Neil Patel’s blog.  It’s chock full of statistics, guidance and best practices for beginners looking to improve the performance of their website with Google Analytics. This isn’t a step-by-step guide (if that’s what you’re looking for, see Google’s Analytics Help), but it will definitely get you started.

Google Analytics can be a powerful tool for marketers, but far too many use it simply for vanity metrics like sessions, bounce rate, etc.

If you set up reports and connect Google Analytics to Webmaster Tools, you’ll be able to get useful data that can help your search engine rankings and, ultimately, your marketing results. Today’s infographic shows you how to do just that.

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Why SEO Is Actually All About Content Marketing (Neil Patel)

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Knowde Take:

We love this article because there are no short-cuts when it comes to SEO.  Unique, rich and helpful content scores high.  Gaming the system results in short-term gains that are likely to relegate you to the 20th page of Google results.  Instead, focus on meeting your customers needs by providing them with the information they need and want.

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

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5 Actionable Google Analytics Reports To Improve Your Marketing Today (Neil Patel)

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Knowde Take:

Neil Patel’s blog has a wealth of information for marketers that are just getting started on SEO as well as those looking to refine their approach.  This article written by Brad Smith of Codeless provides insights on 5 Google Analytics reports that can help you improve your site for search and increase conversions by effectively funneling traffic.

This isn’t a 101-style post. It’s assuming you’ve got the basics down.

You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly).

But you want action. You want to figure out how to move the needle in as short amount of time as possible.

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