High-tech Hair Care: Custom Shampoo Startup is the Latest Spinout from Pioneer Square Labs (GeekWire)

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Knowde Take: Seattle-based personal care start-up, Gemma Labs, has launched a new line of customizable shampoos designed to address customers unique hair and scalp needs.  Customers need only take a seven question quiz then Gemma’s in-house scientists get to work.  And with prices starting at $20, just about anyone can get in on the bespoke trend without breaking the bank.  

Companies that spun out of Seattle startup studio Pioneer Square Labs over the past few years dabble in industries such as esports, cloud computing, real estate, advertising, sales tax, and virtual reality.

Now you can add beauty to that list.

The latest startup out of PSL is called Gemma Labs, a new company that sells custom-formulated shampoos. A SEC filing posted this week reveals that it raised a $600,000 investment. Listed on the filing are Mike Galgon, managing director at PSL, and Allison Harr, an entrepreneur-in-residence that joined the studio in July.

Harr confirmed with GeekWire that Gemma Labs is a PSL spinout and is raising a “small seed round to investigate an innovative e-commerce concept in the beauty space,” but wouldn’t share more details. Harr previously was a marketing director at companies including Vestar Capital’s Sun Products; Unilever; and American Express.