We’re excited to see that chemical producers are looking to adopt a long-time trademark of successful B2C companies: Innovating to optimize customer experience. We agree it is critical to maintaining a competitive edge in the highly fragmented and increasingly commoditized chemical industry.
In our work with chemical companies, we see the critical impact of innovation close up every day. Why is innovation so important? It helps chemical companies address their customers’ challenges.
Chemicals innovation is helping the industry’s customers get more productive and more sustainable. Ultimately, it’s having a profound impact on the daily life of consumers. Nearly every good manufactured—96%—is touched in some way by chemistry.