Procter and Gamble offshoot Opté is launching a beauty wand to banish blemishes (DIGITAL TRENDS)

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Knowde Take: If Cinderella asked for perfect skin…P&G’s Opté Beauty Wand was the star of this year’s CES.  The device scans and identifies skin discolorations then deposits a small amount of product to effectively cover imperfections.  The result: skin that is even toned and natural with minimal use of makeup!  Bibbidi-bobbidi-awesome.

Well, we have smart mirrors to tell us who’s the fairest of them all, so why not a beauty wand to spirit away age spots? That seems to be the point of the new Opté Precision Skincare system, a new product produced by a Procter and Gamble-backed startup being promoted at CES 2019.

Once known as the Opté Beauty Wand, the digital skin care device is pretty cutting-edge. The device uses a digital camera with blue LED lights to scan and detect areas of skin discoloration, enabling the on-board camera to see up to three times more pigmentation than the human eye. The aforementioned digital camera captures 200 skin images per second, resulting in about 24,000 pictures of skin analyzed with each use.


The Future of Beauty is on Display at CES (CNN BUSINESS)

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Knowde Take: Tech nerds beware…the Consumer Electronic Show (CES) recently welcomed beauty care heavy hitters like Neutrogena, L’Oreal and P&G who descended on Las Vegas to present their latest innovations, from devices that measure your skin’s pH level to apps that analyze your face and provide customized solutions.  Only insiders know if Comic-Con is next (wink).

Las Vegas (CNN)Beauty companies want to bring high-tech solutions to your face.

Companies such as Procter & Gamble, L’Oreal and Neutrogena have descended on the Consumer Electronics Show in Las Vegas to show off beauty gadgets, apps and the future of their stores.

Considering the beauty industry is more guided by trends than any other fast-moving consumer goods sector, according to Nielsen data, it’s no surprise brands are increasingly turning to tech to stay competitive. The global cosmetics market is expected to reach $863 billion by 2023, up from $532 billion in 2017.

Procter & Gamble is announcing a new feature in its existing online Olay Skin Advisor tool that tells users how old their skin looks. Called Olay Future You Simulation, it uses an algorithm to show users what their skin and face will look like in the future under different scenarios, such as not wearing sunscreen regularly.


Changing Tastes: How Nestlé Stays on Top of Consumer Trends (Mack Institute for Innovation Management)

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Knowde Take:

Innovation is hyper critical to success in the fast-paced world of consumer goods. Find out how Nestle overcomes the challenges of a large organization by creating their own “startups” to spur innovation and drastically reduce time-to-market.

For large firms, which often have different divisions with their own agendas, it can be difficult to innovate effectively and keep the company moving in a unified direction. In this episode of Mastering Innovation on SiriusXM Channel 132, Business Radio Powered by The Wharton School, Rui Barbas, Chief Strategy Officer at Nestlé USA, describes how the food and beverage giant addresses this challenge through what he calls a hybrid growth model.

To stay ahead of changing consumer tastes, Nestlé’s growth model focuses on two goals: optimizing the products and resources that they have currently, while at the same time investing in new ventures and acquisitions that allow for new revenue streams and capabilities. While external innovation used to be stigmatized within the industry, it’s now become a valuable strategy for Nestlé. Barbas discusses the rapidly changing landscape of the food industry, as well as the challenge of achieving a balance between nutrition, taste, and profitability.