Influence Peddler: Chemist Confessions, The Instagram Duo Busting Beauty Myths (WWD)

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Clean beauty = meh?  Meet the two ex-L’Oreal Skincare Scientists that became social media gurus by providing their insights on the products and ingredients that benefit your skin.  Advertisement-free and wholly science-based, Chemist Confessions is the place to go for straight-forward skincare advice unimpacted by trends and marketing dollars.

Victoria Fu and Gloria Lu used to be skin-care chemists at L’Oréal. Now, they tackle ingredient misconceptions via their growing Instagram account, Chemist Confessions.

Less than a year after launch, Chemist Confessions has racked up a following of more than 40,000 by sharing ingredient-focused educational content and decoding the ingredient lists of popular products by buzzy brands such as Drunk Elephant, Dr. Jart and Summer Fridays. The account, which doesn’t feature paid advertising or brand partnerships, is an outlier on a platform where beauty posts are often entertainment-based or of the sponsored variety. And, unlike aspiring influencers, Fu and Lu don’t have to play the algorithm game to establish credibility with their followers. Their degrees — from The University of California San Diego and Cornell, respectively — do that for them. (more…)